7-21-21 (copy 01)

Evian print ad.

New Ad Updates for Facebook

Facebook is tough to keep up with. It's constantly evolving. Whatever the update may be, it's important to be in the know as marketers.

Here are some recent ad updates to check out...

• Instagram Reel Ads: FB rolled this update out in June. You no longer need to meet any minimum requirements for use with IG Reels. This is a great top-of-funnel ad option.

• Text per person feature for ads: "Facebook will dynamically rotate your caption, headline, or description when showing to a user based on what Facebook's system determines they would best respond to." This is some next-level A/B testing.

• Facebook ad shopping: This is still under development, but this ad type is all about making your customers feel like they're in your store.

• Reviews in IG shops: IG users will be able to post photos, videos, comments, and ratings of products all from within the Instagram Shops platform. The best part? Less friction on the buyer's journey as they never have to leave the platform. 

Dive deeper here.

Today's Challenge

Can you implement one of these new ad updates into your current strategy? 

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