7-21-22

How to increase email open rates 📫

July 21, 2022

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Why You Need to Segment Based on EngagementIf you're not segmenting your email list, it's time to start. Basic rules of segmentation include unsubscribe exclusions, soft bounces, hard bounces, and sending different messages to your leads vs your clients. But, many marketers miss the mark when it comes to engagement segmentation. Segmenting by engagement is easy. You're simply creating new segments based on how long it has been since a user engaged (opened or clicked) with your emails. Why engagement segmentation is important: Email deliverability: One of the worst things you can do as an email marketer is to send to your entire list. Why? Because it will damage your overall deliverability and likely cause your emails to end up in the spam folder. Don't treat all of your emails the same way. Welcome to spam traps: Dormant email addresses can become spam traps monitored by Inbox Service Providers (ISPs). Examples of inbox service providers include Google (Gmail), Yahoo, and Outlook.com. If the ISP sees that you continue to send to dormant email addresses, you will be penalized. The 80/20 rule: Only 20% of your entire email list will drive the vast majority of your opens, clicks, and revenue. The 20% in this case is your engaged list(s). How to create engagement-based segments?Divide subscribers into buckets. Each bucket should have its own segmentation rules based on how often they are engaging with email campaigns. For example, you can have buckets based on last open or click data within 14 days, 30 days, 45 days, or 60 days. Another example is to create buckets based on lead creation date and how often they are interacting with your email campaigns. For more tips and tactics on engagement segmentation, we highly encourage you to spend some time on this article from Inbox Mailers.

Today's Challenge

Open your email service provider data and click around a bit. Are you sending to your entire list? Are you segmenting? If so, do you have any segments around engagement?

One strategy; much better open rates.If you want to increase open rates, you'll wanna download this free guide from Inbox Mailers.*Spoiler Alert - it has nothing to do with your subject line.We know guides are a dime a dozen, but this thing is legit. Trust us.Inside the guide, you'll discover how simple it is to double, even triple your email open rates and click volume.This works for businesses of all sizes.What's Inside: