7-2-24

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What's Happening

• Snapchat Adds Fan Celebration Elements for Euro 2024

• Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions

• TikTok Launches Big Brand ‘Deal Days’ To Promote In-Stream Shopping

How to Market Your Marketing to Marketers: A Meta Masterclass

Ever feel like marketing to your own kind is like trying to impress a chef with your cooking? When your audience knows all the tricks of the trade, you’ve got to bring your A-game.Here’s a guide to mastering the meta-art of marketing your marketing to marketers.1. Speak Their LanguageFirst off, drop the jargon. Wait, what? You heard right. Marketers are bombarded with buzzwords all day long. Instead, keep it real and conversational. Use terms that resonate without sounding like a textbook. You’re one of them, so talk like it!2. Show, Don’t TellCase studies, data, and real-world examples are your best friends. Marketers love metrics. Show them how your strategies have worked in tangible, impressive ways. Got a killer ROI? Flaunt it. Demonstrate your expertise with concrete results, not just fluffy promises.3. Tap Into FOMOMarketers know the power of FOMO (Fear of Missing Out), and they’re not immune to it. Create a sense of urgency around your offerings. Limited-time webinars, exclusive insights, and early-bird discounts can make your fellow marketers scramble to get in on the action.4. Be Where They AreWhere do marketers hang out? LinkedIn, industry forums, Twitter chats, marketing blogs—you name it. Be present in these spaces. Share valuable content, engage in discussions, and showcase your expertise. Position yourself as a thought leader in the marketing community.5. Content That Educates and EntertainsEducational content is great, but educational content that’s also entertaining? Gold. Think beyond the standard whitepapers and webinars. Create engaging videos, witty infographics, and interactive content. Make them laugh, make them think, and keep them coming back for more.6. Leverage Influencer PartnershipsInfluencer marketing works on marketers too. Partner with industry influencers who have the trust and attention of your target audience. Their endorsement can give your marketing a significant boost and add credibility to your brand.7. Highlight Unique Value PropositionsMarketers have seen it all, so what makes you different? Highlight your unique value propositions clearly and confidently. Whether it’s a groundbreaking tool, a fresh perspective, or unparalleled customer service, make sure your unique strengths shine through.8. Network Like a ProNetworking isn’t just for job seekers. Attend industry conferences, virtual summits, and local meetups. Engage in conversations, exchange ideas, and build relationships. The marketing community is tight-knit, and word of mouth can be a powerful ally.9. Use Testimonials and Social ProofNothing speaks louder than the praise of your peers. Collect testimonials, case studies, and reviews from satisfied clients. Showcase how your marketing strategies have helped others in the industry achieve their goals.10. Keep It RealAuthenticity is key. Marketers can spot inauthenticity from a mile away. Be transparent, honest, and genuine in your approach. Share your successes, but also don’t be afraid to talk about lessons learned from failures. Authenticity builds trust and loyalty.11. Offer Value UpfrontGive before you get. Provide free resources, valuable insights, and actionable tips. When marketers see the value you bring to the table upfront, they’ll be more likely to engage with you and consider your offerings.12. Optimize for MobileWe’re always on the go, and so are marketers. Ensure your content is mobile-friendly. From your website to your emails, everything should be easily accessible and readable on mobile devices.13. Stay Ahead of TrendsMarketers love innovation. Stay ahead of industry trends and share your insights. Whether it’s a new social media platform, a groundbreaking tool, or an emerging strategy, being the first to talk about it can set you apart.14. Build a CommunityCreate a space where marketers can connect, share ideas, and learn from each other. Whether it’s a Facebook group, a LinkedIn community, or a forum on your website, building a community fosters engagement and loyalty.15. Measure and AdaptLastly, practice what you preach. Continuously measure the effectiveness of your marketing efforts and be ready to adapt. Show marketers that you’re not just talking the talk but also walking the walk.

Today's Challenge

Remember, your audience is savvy, discerning, and always looking for value.

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