7-26-21

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Repurpose Your Content

Repurposing your content is a beautiful thing. Not only does it give you a breather from creating new content but it cuts content production time down significantly. 

Today, we're talking about repurposing content from webinars.

Why?

Because webinars are no joke. They are jam-packed with a ton of content around your product or service and can create months of repurposed content.

So, here are 8 ways to repurpose content from your latest webinar. If you don't do webinars, this will still be helpful.  

• Upload the webinar to Slideshare

• Transcribe the audio from the webinar (we like Rev for transcription)

• Polish the transcription text

• Create a whitepaper from the text (objective and educational)

• Convert the whitepaper into 2-4 blog posts

• Format the blog posts into an email newsletter

• Social Media posts - take small snippets from the transcription and post on LinkedIn (FB, IG, etc.)

Today's Challenge

If you've done a webinar, awesome. Start repurposing. If not, think about ways you can repurpose some existing content. 

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