7-26-22

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6 Best Practices for Your Drip CampaignDrip campaigns and effective email marketing go hand-in-hand. Hubspot defines drip campaigns as a form of automated sales outreach. A series of emails are automatically sent to a specific audience after they take a specific action.In short -Drip marketing is all about giving people the right information at the right time. Drips can be used for several things:  Welcoming Onboarding Abandoned Shopping Carts Referrals Confirmations Engagement Courses UnsubscribesSetting up drips can be time-consuming, so don't get overwhelmed. But, do follow the below tips...  Be informative, but keep it short: Get to the CTA as quick as possible. Include a CTA button or question at the end of every email: Don't end an email without one of these. Send your emails on Fridays: Research by Campaign Monitor demonstrates that Fridays have the highest open and click-through rates at 18.9% and 2.7% respectively. Its research also shows that Saturdays should be avoided. A/B test send times: Self-explanatory based on your list and their location.  Track your drip data: Open rates, click-through rates, and click-to-open rates. Implement a follow-up sequence after no response: Your goal is to connect with your subscribers. If they don't respond or interact after a few emails, it might be time to let them go. Dive deeper here and see specific examples.

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Set up a drip campaign if you don't have one. 

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