7-28-21

"Coffee the way you like it" for Press House by Top Hat.

 Make More Videos 

Facts: Videos on social media generate more engagement than any other content type.If you're spending time on any social media platform and not creating video content, it's time.Here's why: 

• Videos continue to grow in popularity: In 2019, users spent a weekly average of  6 hours and 48 minutes watching online videos, a 59% increase from 2016. That's not even accounting for pandemic times.

• Longer shelf life: Unlike a photo, a video can stay relevant for weeks (even months) with continued interactions.

• We see you Gen-Z: Over 35% of TikTok’s 800M+ users fall into this demographic, with most viral TikTok stars aged between 18-24.

• Repurpose and Repeat: While video content takes longer to produce, your ROI is a lot higher. Plus - you can share videos across all social media platforms with ease.

• More personal: Consumers want to know the brands they're buying from. Videos not only humanize your brand but allow for a whole different connection.

• Always Be Closing: 93% of marketers said they landed a new customer thanks to a video on social media. Video is a powerful sales tool. Use it. 

Today's Challenge

Are you using video on social? What's working for you? What's not? Let us know. 

If your social media followers never actually visit your website, do they even count?Linkjoy is a social media tool that will help you increase traffic to your site and retarget one-time visitors to enhance your social presence by 10x.<< TRY IT NOW >>

 Share Please Advise. If you’re reading this email, there’s a good chance you like what you see. Why not be a good friend and share it with your marketing crew? Not only will they get smarter, but you’ll get some legit PA! swag. We recommend dropping this referral link in your favorite Slack channel, email or whatever mode of communication you use.