7-6-22

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3 Ways to Build for Quality Over Quantity

If you’ve spent time creating content, you know how easy it can be to get into ‘churn and burn’ mode. It almost feels like a hamster wheel of continual content creation.If you’re struggling to get off the hamster wheel, we have three tips to shift your focus to quality over quantity, courtesy of the Juice.But first, check out this quote from Holly Pels (VP of Marketing at Casted). It’s a good reminder to always return to your audience when you're feeling ‘stuck.’“When you put the focus on your audience and align your strategy and content to them, it more easily unlocks topics, themes, pain points that you can address to help your audience.”Now, onto those tips…

• Be a community-oriented marketer: Community is a buzzword in B2B right now. This isn’t a recommendation to start a community tomorrow and then expect the leads to come in overnight. It’s an opportunity to build trust and relationships with fewer, but higher quality connections. Challenge yourself to explore some marketing communities. Superpath is a great place to start. 

• Promote your content the modern way: Modern content distribution is important because of the mindfulness it puts on the consumer. It’s not a batch and blast strategy. It’s anti-content syndication. It forces the creator to think critically about the channel and customize messaging around that piece for the specific audience member they are trying to reach. 

• Embrace modern reporting: Volume reporting has its place, but doesn’t paint the entire picture. A lot needs to happen before a potential customer enters your CRM. Things like following your brand on social, consuming your content, and more are the types of things you should also report on. With visibility into these activities, you’ll be able to create more quality content for the right type of individual.

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