7-8-21 (copy 01)

London Marathon print ad.

A Simple Style Guide for WritingWhen it comes to good copywriting, 'simple' wins.Check out these writing principles from the Copywriting Course to ensure you're keeping it simple.   Use simple fonts: We know that Google Fonts offers hundreds of unique and interesting fonts to choose from. But, there's a reason why 'Arial' is the default font for most computers; it's easy to read.  Use margins to limit width: The standard easy reading width is 960 pixels wide. Boom. Use easy-to-understand images: Don't try to get cute with imagery. It should be blatantly obvious what's going on within your images.  Use bullet points: We use them every day. Why? They make copy easier to read, more structured and visually pleasing. Use emojis: Emojis are great. Use them sparingly though. Mobile-friendly: There's a good chance most people are consuming your content on mobile. Make sure everything is readable on both desktop and mobile. Dive deeper here. 

Today's Challenge

Are you keeping it simple with your copywriting? If so, well done. If not, try to apply some of the principles above. 

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