8-10-21

Volvo print ad.

5 B2B Video Marketing Tips to Boost Sales  There's a reason we talk about video a lot; it works. According to research from MarketingProfs, 71% of B2B marketers use video in their content strategies.Why? Above average ROI Higher engagement than other content forms Increased web traffic Additional lead gen If you're a B2B marketer, check out these quick and dirty video tips:  Keep 'em short and sweet: 70% of viewers tend to engage with videos that are under two minutes long. Get laser-focused on the benefits your product or service offers. Keep the fluff out. Create video case studies: 'By creating an engaging story that shows how your offering solved your customer's problems, you help your viewers see your product's power firsthand, as well as the benefits of switching from a competitor.' Address buy-in-concerns: Get some intel from your sales team. What are customers concerned with when it comes to your product? Create videos to address those specific concerns.  Tutorial and demo videos: When it comes to a smooth sales process, look no further than tutorial and demo videos. They'll give your customer peace of mind and hopefully close the sale.  Onboarding videos: So you closed the sale...don't forget about customer retention. Give your customer a smooth and positive onboarding experience by creating short and sweet videos. Dive deeper here.

Today's Challenge

Even if you're not a B2B marketer, you can still use these tips. Start simple and create 1 or 2 videos. 

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