8-11-21

Progressive print ad.

Add a Quiz to Your Marketing FunnelThe marketing funnel has changed. Gone are the days where you could systematically walk a customer from TOFU and BOFU with ease. You need to get more creative and personalized. Enter the QUIZ. Chances are pretty good that you've been served a quiz from a direct-to-consumer brand (StitchFix, ThirdLove, etc.). Quizzes work at each stage of the funnel. Here's how:  TOFU: Awareness   A quiz has an interesting way of invoking curiosity. The TOFU quiz is all about learning what customers are trying to accomplish and then positioning your brand to address those specific needs.    MOFU: Educate   At this stage, your goal is to build trust and position your product to serve their needs. The customer interest is already there - now focus on validating the need.     BOFU: Conversion   A relationship has been formed. Now, it's time to convert. Put a strong emphasis on how your product or service differs from your competition. At this stage, you should be making a specific product recommendation. Try to personalize this experience as much as possible.   Dive deeper here.  

Today's Challenge

Check out specific 'quiz' examples for each stage of the funnel here. 

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