8-11-22

The state of YouTube for Marketers

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YouTube Stats You Should Know

As you know, YouTube is the second largest search next to Google.As a result, marketers are flooding to YouTube to team up with influencers and the like. Check out these stats from Hubspot on the state of YouTube to marketers.

70% of folks surveyed say they bought a brand as a result of seeing it on YouTube (Think with Google).
51% of U.S./UK consumers use YouTube to research or find products to buy. (GWI)
YouTube channels with 100K-1M followers have the highest engagement rate. (Influencer Marketing Hub)
The average engagement rate on YouTube for content creators with over 1 million followers is 4.06% while the average rate for those with 1K to 5K followers is only 2.04%. (Influencer Marketing Hub)
77% of video marketers use YouTube to host videos. (HubSpot Blog Research)
56% of marketers surveyed in 2022 say YouTube offers the biggest ROI, ranking #2 behind Instagram. (HubSpot Blog Research)
Marketers plan to invest the most in YouTube in 2022. (HubSpot Blog Research)
Millennials trust YouTube more than any other generation. (HubSpot Blog Research)
81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research)
YouTube attracts the most visitors from India, the United States, and Indonesia. (Statista)

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Check out even more YouTube stats here.

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