8-11-22

The state of YouTube for Marketers

August 11, 2022

This edition is brought to you by . Clockwise is your one-stop shop for all things apparel. From custom hoodies to trucker hats, Clockwise will bring your brand to life. They pride themselves on affordable pricing and quick turnarounds.

Nike Print Ad

YouTube Stats You Should Know

As you know, YouTube is the second largest search next to Google.As a result, marketers are flooding to YouTube to team up with influencers and the like. Check out these stats from Hubspot on the state of YouTube to marketers.

70% of folks surveyed say they bought a brand as a result of seeing it on YouTube (Think with Google).
51% of U.S./UK consumers use YouTube to research or find products to buy. (GWI)
YouTube channels with 100K-1M followers have the highest engagement rate. (Influencer Marketing Hub)
The average engagement rate on YouTube for content creators with over 1 million followers is 4.06% while the average rate for those with 1K to 5K followers is only 2.04%. (Influencer Marketing Hub)
77% of video marketers use YouTube to host videos. (HubSpot Blog Research)
56% of marketers surveyed in 2022 say YouTube offers the biggest ROI, ranking #2 behind Instagram. (HubSpot Blog Research)
Marketers plan to invest the most in YouTube in 2022. (HubSpot Blog Research)
Millennials trust YouTube more than any other generation. (HubSpot Blog Research)
81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research)
YouTube attracts the most visitors from India, the United States, and Indonesia. (Statista)

Today's Challenge

Check out even more YouTube stats here.

Create and test drive color palettes on real design examples...Palettemaker is a unique tool for creative professionals and color lovers that allows you to create color palettes and test their behavior in pre-made design examples from the most common creative fields such as Logo design, UI/UX, Patterns, Posters, and more.<< TRY IT NOW >>

How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards.

Terms and conditions apply.