8-12-21

Is it time to outsource your content creation?

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Consider Outsourcing Content CreationIf you're not creating content for your brand, are you even a brand? But seriously, content creation is critical to brand strategy. And as you know, creating 'good' content is no skip in the park. It's time-intensive.Maybe your in-house team doesn't have the bandwidth for content or you don't have a decent writer on staff - whatever the case may be, consider these 4 reasons to hire a content creator...  Hiring a pro will boost efficiency: while you're spinning your wheels on what to create, a pro can knock out a piece of content in a day. Hiring a pro will help your brand scale faster and get content where it belongs; out in the world.  Expand your expertise: You may have a technical product or service which requires you to speak to all sorts of professionals and audiences. Bring on an expert in field to bridge the communication/content gap.  Gain bandwidth in a pinch: A lot of companies don't have the bandwidth to push out the amount of content that is required. These companies end up putting a strain on their in-house team resulting in mediocre content and pissed off employees. Bringing on a content creator or agency will allow you to free up time and keep your staff on-task.  Leverage insight for strategy: A good content creator can also leverage strategy for their content to ensure maximum engagement and retention with your target audience. Too many brands rush content. In other words, they produce content because they think they have to. Don't be that brand. Dive deeper here.

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