8-14-24

LinkedIn Shorts: Why You Should Start Using Them Now

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What's Happening

TikTok Adds Group Chats and Stickers in DMs
YouTube Tests Merging Shorts and Long-Form Video into a Single Feed
Meta Expands Profile Connections for Business Suite

LinkedIn Shorts: Why You Should Start Using Them Now

LinkedIn isn’t just about polished posts and professional networking anymore.Back in March, LinkedIn started beta testing a new feature—LinkedIn Shorts—and it’s quickly proving to be a game-changer for marketers.

What Are LinkedIn Shorts?

LinkedIn Shorts are LinkedIn’s take on short-form video content, similar to TikTok and Instagram Reels, but with a professional twist.

Why Should You Care?

Here’s why you should start using LinkedIn Shorts:

Reach a Broader Audience: LinkedIn Shorts are made to grab attention quickly. This is your chance to engage with your network—and beyond—through bite-sized content that’s easy to consume and share.
Showcase Your Brand Personality: LinkedIn can sometimes feel a bit too formal, but Shorts allow you to inject some personality into your content. Whether it’s a behind-the-scenes look at your team, a quick industry tip, or a creative spin on a trending topic, Shorts let you be more dynamic.
Capitalize on Early Adoption: Since the beta testing phase began in March 2024, Shorts have been gaining traction. Being an early adopter means you’ll stand out in the feed while others are still catching on.

How to Get Started

Ready to jump in? Here’s how to make the most of LinkedIn Shorts:

Keep It Snappy: You’ve got just a few seconds to make an impression, so keep your content quick, clear, and compelling.
Use Captions: Many users scroll with the sound off, so add captions to ensure your message comes through.
Experiment with Content: Try out different types of content—thought leadership, product teasers, or quick how-tos—to see what resonates with your audience.
Engage with Comments: Shorts are designed to spark conversation, so be ready to engage with your viewers and keep the dialogue going.

Today's Challenge

Start creating Shorts today.

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