8-15-22

Vanilla Ice was spot on...

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Is Snackable Content Taking Over?Snackable content is short, to-the-point, and easy to digest. We're big fans of stackable content (obviously). Snackable content can come in a variety of forms (as noted by Copyhackers). Tweets Social media captions (Instagram, Facebook, LinkedIn posts) GIFs Memes Infographics Podcasts Videos (Instagram reels, Tik Toks, short Youtube videos) and more...We'll dive into snackable content for a couple of platforms below. If you have some extra time, head over to this post from Copyhackers to get into the weeds with snackable content. Videos: 92.6% of global Internet users watch videos weekly. Copyhackers does an excellent job of creating snackable videos in their TutorialTuesdays series.The videos are all around 20 minutes and they focus on one idea and one action item. Linkedin posts: People are Linkedin to promote their business. There's no hiding it. For snackable content on LI, Copyhackers recommends the following: Stick to clear word choices Use your own voice and personality Use storytelling Break up walls of text Have a great headline Use emojis Ask the reader a question (this helps with post engagement) Whichever platform you go with, always remember to stick to one topic, make it visual & actionable and optimize for mobile.Dive deeper here.

Today's Challenge

Create a piece of snackable content.

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