8-15-23

Happy converting y'all...

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What's Happening

Instagram Is Testing New Comment and Share Counts on Posts In-Stream
Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO
YouTube Will Now Let You Add More Links To Your Channel Profile

5 Elements of a Landing Page That Works

Hey marketers, looking to boost conversions and hold onto those precious eyeballs a little longer? Get your notepads ready. Let's break down the magic behind a landing page that truly works:

Headline with a Hook: Think of this as your elevator pitch. You've got mere seconds to captivate your visitor. Make sure your headline is clear, concise, and offers a compelling value proposition. If they yawn, you lose.

Visuals that Pop: A picture's worth a thousand words, but the right picture? That's worth a thousand clicks. Use high-quality, relevant images or videos that reinforce your message. Remember, visuals can speak louder than words.

Crystal Clear CTA: “Sign up”, “Learn more”, “Grab your deal”—whatever it is, make it obvious. Your Call to Action (CTA) should stand out, but not be overwhelming. And please, oh please, don’t make them hunt for it.

Engaging Content: Sure, your headline got them in the door, but your content keeps them there. Keep it short, persuasive, and focused on benefits—not just features. Give them the “why”, not just the “what”.

Trust Signals: Testimonials, reviews, and logos of companies you've worked with. It's not about showing off—it's about showing your visitor that they're in good hands. People buy from those they trust.

Today's Challenge

Before you launch, A/B test different elements to see what resonates best with your audience. Rinse, refine, repeat.

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