8-15-24

Whole Foods Print Ad

What's Happening

• Attention on Social is Shifting, and Marketers Should Take Note

• Instagram Launches Live Test of Friend Map Location Sharing

• Snapchat Simplifies Its Ad Campaign Set-up Process

Beyond Facebook Ads: 4 Growing Ad Platforms You Should Explore

Facebook Ads have been a go-to for many marketers, but the digital landscape is always evolving, and it’s time to broaden your horizons.If you’re looking to diversify your ad strategy, here are five growing ad platforms worth exploring that can help you reach new audiences and drive better results.

1. TikTok Ads

TikTok isn’t just for dance challenges—it’s a goldmine for reaching younger, highly engaged audiences. With over a billion users, TikTok Ads offer a range of formats, from In-Feed videos to Branded Hashtag Challenges, that allow you to get creative and connect with your audience in a fun, authentic way.

Why Explore It: TikTok’s algorithm promotes organic content discovery, meaning your ads can easily go viral. It’s a great platform for brands looking to boost awareness and engagement, especially among Gen Z and Millennials.

How to Get Started: Experiment with short, engaging videos that resonate with TikTok’s creative style. Test different formats to see what drives the most interaction.

2. LinkedIn Ads

LinkedIn has stepped up its advertising game, offering powerful tools to target professionals in virtually any industry. LinkedIn Ads are ideal for B2B marketers looking to generate high-quality leads and connect with decision-makers.

Why Explore It: LinkedIn’s targeting options are unmatched for B2B, allowing you to zero in on specific job titles, industries, and even company sizes. Plus, LinkedIn users are often in a business mindset, making them more receptive to your message.

How to Get Started: Use LinkedIn’s Sponsored Content and InMail Ads to reach your audience with personalized, relevant content. Leverage LinkedIn’s analytics to refine your targeting and maximize ROI.

3. Pinterest Ads

Pinterest is often overlooked as an ad platform, but it’s a visual discovery engine with over 400 million users actively seeking inspiration and ideas. Pinterest Ads allow you to reach users who are in a shopping mindset, making it an excellent platform for driving conversions.

Why Explore It: Pinterest users are planners, often using the platform to find products and ideas for future purchases. This makes it a powerful platform for brands in fashion, home decor, food, and lifestyle industries.

How to Get Started: Create visually compelling ads that fit seamlessly into Pinterest’s feed. Use keywords and interests to target users who are searching for ideas related to your products.

4. Reddit Ads

Reddit is a unique platform with highly engaged communities (known as subreddits) centered around specific interests and topics. Reddit Ads allow you to reach niche audiences in a space where they’re actively discussing related content.

Why Explore It: Reddit’s users are passionate and engaged, making it a great platform for building brand awareness and driving traffic to your site. With careful targeting, you can connect with audiences that are hard to reach on other platforms.

How to Get Started: Identify subreddits that align with your brand and create ads that speak directly to those communities. Be mindful of Reddit’s culture—authenticity and relevance are key to success.

Today's Challenge

Start exploring these platforms today.

Ask questions about anything on your desktop computer. With live context from your entire workflow, your personal AI copilot can summarize online research, resolve complex coding issues, and streamline every aspect of your work-in-progress journey.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.