8-16-21

The Salvation Army print ad.

🔥 Tips for IG CarouselsAre you using carousels on Instagram? If not, it's time to. Carousels offer a nice engagement hack and are pretty simple to set up.The goal is to get people past your 4th slide. The algorithm eats that up (in a good way).Check out these carousel tips from one of our favorite IG'ers, Steven Mellor.  How many slides? Shoot for the maximum at 10. If you can't use 10, 2-3 is your next best bet. Remember, the goal is to get them past slide 4. Consistency: Your first carousel isn't going to drive crazy engagement. You need to prime your audience up first. Tell them what they can expect moving forward. Use cues: Encourage the swipe by using arrows or pagination. Storytelling framework: Your carousel should follow a story arch. Attention, Interest, Desire, Action. Design: Make your first slide eye-catching enough to draw someone in.  CTA: Always end your carousel with a strong CTA.Dive deeper here.

Today's Challenge

You know what it is. Create a carousel post.

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