8-18-21

Yatas Bedding Print Ad.

Understand Goals vs. ObjectivesGoals and objectives are thrown around a lot in the marketing world.So, what's the difference?  'A goal is an achievable outcome that is typically broad and long-term.' 'An objective defines the specific, measurable actions each team employee must take to achieve the overall goal.'Better put - goals provide the direction. Objectives measure how you'll follow that direction. But wait, there's more.We couldn't forget about 'strategy.' Strategy defines how each employee or team will accomplish the objective.Here's how the 3 of these look in the wild:  Goal: Increase Instagram following by 20%. Objective: Grow IG following by 5% for the next 4 months. Strategy: Create a giveaway through our email newsletter pushing subscribers to follow us on Instagram.

Today's Challenge

The folks at Hubspot do an amazing job at breaking down these 3 components. Check out the post here. 

How to Determine Your SMART Marketing Goals. This free download from Hubspot includes: 

• A worksheet for defining your SMART goals

• A worksheet for calculating your SMART goals

• A worksheet for evaluating your SMART goals

<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.