8-18-21

Got Goals? 🥅

Yatas Bedding Print Ad.

Understand Goals vs. ObjectivesGoals and objectives are thrown around a lot in the marketing world.So, what's the difference? 'A goal is an achievable outcome that is typically broad and long-term.' 'An objective defines the specific, measurable actions each team employee must take to achieve the overall goal.'Better put - goals provide the direction. Objectives measure how you'll follow that direction. But wait, there's more.We couldn't forget about 'strategy.' Strategy defines how each employee or team will accomplish the objective.Here's how the 3 of these look in the wild: Goal: Increase Instagram following by 20%. Objective: Grow IG following by 5% for the next 4 months. Strategy: Create a giveaway through our email newsletter pushing subscribers to follow us on Instagram.