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- 8-20-24
8-20-24
What’s Working in B2B Ads?
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What's Happening
Snapchat Outlines Evolving Ad Tools and Creative Options
Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
What’s Working in B2B Ads? Here’s What You Need to Know
Looking to boost your B2B ad game? LinkedIn recently teamed up with Magna Media Trials to survey over 1,700 LinkedIn users and uncover what really drives clicks in the B2B space.Here’s the punchline: creativity and clarity are your best friends.
Key Takeaways:
Video Ads Dominate: Video ads on LinkedIn outperform other formats, driving higher engagement across the board. If you’re not using video, now’s the time to start.
Clarity Over Comedy: B2B audiences value clear messaging. While creativity is crucial, don’t overdo the humor—most B2B campaigns fall flat here.
Creative Counts: B2B consumers do appreciate creative, engaging content. But remember, clarity is key. A clear, resonant message will always win.
The bottom line? Invest in creative, but keep your message straightforward. Most B2B brands aren’t nailing it yet, so there’s a big opportunity for you to stand out.
Ready to rethink your strategy? Start with these insights and craft campaigns that truly connect.
Today's Challenge
Download the full, 22-page LinkedIn/Magna study report here.
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