8-2-22 (CA Segment)

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Vitalis Men's Haircare Print Ad

4 Headline Formulas to Test TodayDavid Ogilivy (AKA 'The Father of Advertising) had some strong opinions on headlines. “The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.On the average five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents of your dollar.”This quote is 50 years old, but guess what? It's still true today.So, what's the takeaway?You better nail your headline.Here are 4 tried and true headline formulas to test (courtesy of CopyHackers).  The quantity headline: This immediately gives your visitors proof that your product works. Example - Join over 700 million registered users who trust Dropbox. Follow this format >> Numeral + noun(s) + verb + object.  The timed headline: This formula hits on a desire that your audience has to complete the task/do the thing you’re selling. Example - Make your website better. Instantly. Format >> [Do something hard] in [Period of time]  The desired outcome headline: This addresses the main benefit that your visitors will get if they buy your product or service. Example - Become a more knowledgeable and connected marketer by being part of our positively lovely community. Format >> [Desired outcome] by [How to get it]  The helping headline: This formula is similar to a value prop in its wording. But it doesn’t go deeper into your business’s ‘why’ and ‘how.’ Example - We Help Writers Succeed in the Creator Economy. Format >> Helping ______ do ______.Check out some more tips here to step up your headline game. 

Today's Challenge

Try testing one of these headlines formulas. 

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