8-22-22

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August 22, 2022

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4 Ways to Make Your Open Rates Suck Less

Despite the growing popularity of social media marketing, email marketing continues to uphold one of the most impressive ROIs—according to Hubspot, around $36 for every $1 spent. If your current open rate is less than 20%, well, we’ll be honest with you — that sucks. Fortunately, we’ve got 4 ways you can make those open rates suck less:

Regularly scrub your email list: Bad email addresses (i.e. hard bounces, soft bounces, and spam traps) can muddy your email list over time. By removing them, you can significantly improve your deliverability, which, in turn, increases your sender score.
Develop an engagement-based list-building strategy: By separating engaged subscribers from the sometimes - or rarely-engaged subscribers, you can create corresponding, segmented email lists and improve your open rates.
Make your “From” name more human: Look, we get it—you’re sending an email to promote your company, so your “From” name is your company name. But you know who doesn’t get it? Your email recipients. Be more human.
Send at the right time: Forget the “first thing in the morning”, “immediately after lunch” send time strategies. The best time to send your emails is when your subscribers specifically are actively in their inboxes. That way, your email is the shiny new needle on top. Learn how with today's TRY.

Wanna learn more about improving your open rates? Check out this jam-packed post.

Today's Challenge

Try one of the above strategies, and watch your open rates increase.

If you use email marketing for your business, you're gonna want to check out Inbox Mailers.They're changing the game.Here's how...Their software enables brands to know when subscribers are in their inbox while triggering an email that generates a 50% – 70%+ open rate with no degradation in the click-to-open percentage.The best part?Inbox Mailers integrates with almost all major ESPs to easily and instantly fire your triggered email, using your ESP, from your domain at the time your subscriber is in their inbox.Give this guide a free download and see if it's for you. Let's be honest - who doesn't want those kinds of open rates? << DOWNLOAD NOW >>

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