8-22-23

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What's Happening

• TikTok Publishes 2023 Holiday Marketing Guide

• Pinterest Rolls Out New Safety Tools to Protect Younger Users

• Canadian Politicians Criticize Meta Over Local News Bans Amid Wildfire Crisis

4 Tips on Hitting It Big with YouTube Shorts

By now, you've probably heard the buzz around YouTube Shorts. And if you're thinking, “Oh great, another format to keep up with,” well, think again. Shorts are more than just a passing trend; they're a golden ticket to wider reach and engagement.Need some hard numbers? As of 2021, Shorts were pulling in a whopping 3.5 billion daily views. Yep, that's billion with a "B." If tapping into even a fraction of that audience sounds appealing, then read on.

• Hook 'Em in the First Second: Forget easing into content. With Shorts, you've got 60 seconds max. So, from second one, you need to grab attention. For example, start with a surprising fact or an intriguing question related to your niche. If you’re in the tech space, how about leading with, “This gadget just changed the game, and here's why…”

• Vertical is Vital: Remember, Shorts are built primarily for mobile viewers. That means ditch the horizontal format and go all in on vertical. Consider using tools or apps that allow for easy vertical video editing, ensuring your content is mobile-optimized and ready to roll.

• Leverage Existing Content: No need to reinvent the wheel. Got a popular long-form video? Slice and dice it into bite-sized Shorts. Maybe you've done a 10-minute tutorial on digital ad targeting. Chop it up into quick, digestible 60-second tips or hacks.

• Engage with Your Audience: It's not just about broadcasting; it's about building a community. Encourage comments by posing questions or seeking feedback. Perhaps end your Short with, “Got a different take on this marketing strategy? Drop it in the comments.”

So, Why YouTube Shorts, and Why Now?With the sheer volume of daily views Shorts are racking up, they're clearly not just YouTube's answer to TikTok – they're a standalone powerhouse. The early bird catches the worm, and right now, YouTube Shorts is a fertile ground for marketers looking to expand their reach.

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