8-23-21

Creative packaging by Wu Pao-Chun Bakery (Taiwan) to sell low-carb buns. 

IG Ad Design Tips for More ConversionsWhile good copy sells, good design reels your potential audience in.Check out these quick and dirty tips for a better visual experience.   Contrasting colors: If you want your visuals to pop, just add one or two contrasting colors.  Limit the text: IG (part of FB's ad system) wants you to keep your ad text to less than 20% of the image. Some text is ok but be thoughtful. Drop the clutter: Similar to less text, your design should be simple and to the point. Focus on ONE thing and have a central theme. Include whitespace: Whitespace is an eye-focusing trick which points users right to where you want them to look. Use it. Use branded colors: Building brand awareness? Start incorporating your brand colors into your ad campaigns. Bonus points for contrasting colors. Color psychology: Ya, it's a thing. Read all about it here. Split test images: Always do this. It'll guide your creative.Dive deeper here. 

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In addition to the above tips, correct ad dimensions are crucial to your campaign success. Check out the appropriate dimensions here.

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