8-23-22

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5 Tips for Sending Cold Emails

Does cold emailing still work? Heck yes. Does it take a little more thought these days? Heck yes.Like anything else, you have to put in the work. It might take 100 emails to get a response. But, if you're consistent, it'll pay off.Here are some pro-level tips from Honeybook to dial in your cold email strategy:

• Figure out the right cadence for cold emailing: If you can send more than 20 cold emails a day, do it. The more scale you can achieve early on, the more results you’ll see quickly.

• Find the right person or people to contact: Middle management is usually the sweet spot. Go to LinkedIn, find your contact, and then over to hunter.io to snag their email address.

• Include a clear call to action: Don't leave your email up to the person you're writing to. Instead, choose a clear CTA and include it in your cold email subject line.

• Make every cold email highly personalized: You need to stand out because guess what? You're not the only person cold emailing. Make your email conversational and keep it short and sweet.

• Follow up like a bawse: The follow-up is just as important as the first email. It might take 3-5 follow-ups to get a response. Takeaway: be persistent.  

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