8-24-22

3 questions to ask for better headlines

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3 Simple Questions That Help You Write Better HeadlinesWriting an effective headline is not without challenge. Headlines are easy to overthink and hard to perfect. Next time you find yourself stuck, let these 3 easy questions guide your headline ideation process...  Who will benefit from this content? You need to use language that intrigues your audience. If you're talking to car aficionados, then speak their language.   How do I help them? As Copyblogger mentions, people aren't bursting at the seams to wake up and engage with content. It's your job as a marketer to persuade them to expand their understanding or knowledge of a topic. Make sure your headline addresses a need.  What makes this content special? Headlines are a dime a dozen. Always come back to your specific audience and their pain points. A good headline is going to take a few iterations. We recommend writing at least 10 to start.Dive deeper here. 

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Today's Challenge

Practice some headlines. 

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