8-30-21

Beware the Heat by Tabasco.

Tap Into Creator Marketing

In 2020, U.S. eCommerce sales grew by 31.7% — the largest increase in ten years and almost double the second-highest growth rate of 17.8% in 2011.Most of that growth was driven by increased screen time and 'creator marketing' engagement.What's 'creator marketing' you ask? There's a misconception about influencers and creators. Influencers tend to have very high follower counts but low engagement rates. Creators, on the other hand, work alongside brands as an extension of their team. They craft assets from ideation to delivery.By doing so - engagement rates tend to be a lot higher than a traditional influencer campaign. If you're looking to strike while the iron is hot with creators - check out some of the insights below from #paid. 

• Creator Engagement Rates: Average engagement rates are up in 2021 YTD by a whopping 33% compared to the same period last year. 

• Engagement Rates by Creator Size: Micro-Creators generate consistently high engagement rates, while celebrity Creators are better for reach and brand awareness.

• Engagement Rates by Content Type: Video is winning all day long. Video view rates in 2021 increased by an average of 147% compared to the first half of 2020.   

• Engagement by Industry: Entertainment, fashion, alcoholic beverages, and finance are seeing higher campaign engagement rates, even compared to video content.

Today's Challenge

Spend some SERIOUS time with this report from #paid. Let it guide your next 'creator campaign.'Be sure to check out the recommendation below too.

Alright, so you're bought in on influencer marketing, but you have no idea where to start...Say hello to #paid; The new way to scale influencer marketing. Why we love #paid:  They match you directly with creators. They handle rates, legal, and all the boring admin stuff They work with real creators with real followings. They track results throughout the whole campaignThis product is worth its weight in gold. << TRY IT NOW >> 

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