8-31-21

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How Often You Should Post on IG?We've all asked ourselves this question before and rightfully so. If you work in social media, you wanna know your efforts are worthwhile. And while there's no 'set in stone' answer, there is some data to look at.The folks at Later looked at over 81million feed posts. Here's what they found out...  For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.  For accounts with 1K-250K followers: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.  For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.It's important to know the difference between Reach Rate and Engagement Rate.Reach Rate: number of unique accounts reached per post / number of followers. Great for brand exposure and growth potential.Engagement Rate: (Comments + likes) per post / number of followers. Great for audience impact and community value.TLDR: For most of us in the 1K-250K follower range, post away (up to 14 to 20 times per week).Important note: the above data is based on 80m posts analyzed from Later. This is not the end-all, be-all of answers. It's what they discovered. 

Today's Challenge

Post away on Instagram. Do more posts have an impact on reach rate and engagement? Try it out. 

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