8-4-21

McDonald's. Free Wi-Fi.

Marketing With a Small BudgetOne of the biggest challenges for businesses is not only funding their marketing budget but choosing what channel to invest in.If you're a scrappy brand, you'll appreciate these 5 low-budget marketing ideas.  Podcasts: Reach out to a bunch of podcasts in your space. If you have a story to tell, it shouldn't be too hard to land a guest spot. Bonus: You'll be able to repurpose the content and it's evergreen. Partnerships: Find a brand that aligns with yours and offer ways to promote each other through giveaways, IG takeovers, or blog posts. Blogs: Blog posts are a long game for sure but they're necessary when it comes to driving traffic and establishing yourself as an expert in your field.  Livestreaming: There are a ton of free live streaming platforms. If you sell a product, get on it. Literally. It's a great low-hanging fruit.  Social media: How could we forget about Facebook, Instagram, Pinterest, Twitter, Tik Tok and even LinkedIn? Create consistent, quality content and the followers will come. Dive deeper here.

Today's Challenge

Reach out to a few podcasts and inquire about being featured. Start small. 

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