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- 8-4-22
8-4-22
Hey Marketers. These ideas are trending.
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4 Nonprofit Marketing Trends All Marketers Should Know AboutNonprofit marketing has changed in a big way over the last few years. It's important to stay on top of the trends whether you're in the non-profit world or not.Here's what's happening in the space (according to Hubspot)... Collect donations on social media platforms with native donation features: TikTok is driving a lot of donations because of its native 'donate' feature. Nonprofits can add a donate CTA directly to their profile. Championing user-generated content: 'When leveraging this trend, a best practice is to share user-generated content from the groups you support. Doing this is beneficial because sharing a direct story from those impacted by what you do demonstrates the results of your efforts and can inspire those you reach out to to contribute because they’ll know you’re actively making a difference.' Personalized and segmented campaigns to generate donations: Knowing your audience is key. Nonprofits are seeing a big uptick in donations by targeting GenZ through SMS communication. On the flip side, boomers and GenX prefer a good ol' fashioned email. Takeaway - communicate accordingly. Experimenting with NFTs: NFTs are here to stay. They aren't just about art anymore either. Brands are creating utility around these non-fungible tokens. Think exclusive access, discounts and more. To get started, 'partner with artists who can create NFTs relevant to your business and host virtual auction events where you can sell them to people and use profits to support your cause.'Check out 2 more trends here.
Today's Challenge
Can you apply any of the above trends to your business?
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