8-4-23

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

SELLING THE INVISIBLE is a succinct and entertaining look at the unique characteristics of services and their prospects, and how any service can turn more prospects into clients and keep them.SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: 

• Greatness May Get You Nowhere

• Focus Groups Don'ts

• The More You Say, the Less People Hear 

• Seeing the Forest Around the Falling Trees

<< READ IT NOW >>

Weekly Recap

• 5 Email Campaigns to Step Up Your Marketing Game

• Elon Reports Record-High Monthly Active Usage of X

• 5 Ways to Use YouTube Shorts to Grow Your Audience

• 4 Email Signature Essentials

• Meta’s Developing AI Chatbots with Over 30 Different Personalities

Ranked: The Top 100 Brands by Value in 2023Brand value can be a critical part of any company’s intangible assets.<< CHECK 'EM OUT >>

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