8-5-21

1980s Miller Lite print ad.

Gen Z vs Millennials When it comes to advertising your business, you need to have an understanding of Gen Z and Millennials.There's been a major shift (over the last couple of years) in marketing to these 2 groups. What works? What doesn't? Are there similarities? Etc.Here are 5 observations:  Generational gap: Gen Z tends to put a lot more stock into the social media presence of a brand. They like to consume snappy ads typically in the form of video or short-form posts. Snapchat and TikTok work extremely well for this demo.   Authenticity: Millennials and Gen Z can spot a phony ad from a mile away. Both these groups have grown up in the information age. Make sure your message speaks to their motivations and needs. Keep it real.  Email marketing still works: According to a recent study by Campaign Monitor, 58% of those surveyed check their email multiple times per day. Don't sleep on email marketing for both groups.  Use your time wisely: A widely-used and often disputed marketing statistic is that millennials have a 12-second attention span, whereas Gen Z has eight seconds. Regardless, everyone is vying for attention.   Experience is everything: 'Younger generations are more selective and want to believe that you want to help them solve a problem or meet a need.' Analyze each step of your customer experience and adjust accordingly. It should be as seamless as possible.  Diversity and Inclusion: Supporting causes they care about and making a genuine difference in the world is of great importance to both groups. Dive deeper here.

Today's Challenge

There are countless articles on Gen Z and Millennials. Spend some time checking out this article on the power of connecting to Gen Z. 

Enable your webcam to correct your posture with Zen. 

• Zen mirrors your posture and gently alerts you when you slouch.

• The desktop app uses your camera to monitor your posture, without recording or storing any visuals.

<< TRY IT NOW >>

 Share Please Advise. If you’re reading this email, there’s a good chance you like what you see. Why not be a good friend and share it with your marketing crew? Not only will they get smarter, but you’ll get some legit PA! swag. We recommend dropping this referral link in your favorite Slack channel, email or whatever mode of communication you use.