8-8-22

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5 questions to ask customers about the products you're sellingIf you want to improve your product (or service), you need to speak to the folks who know it best; your existing customers.The key to a successful survey is to not overthink it. You don't need to spend thousands of dollars on a focus group or pay for a whitepaper on customer expectations.Instead, follow these 5 questions and you'll be golden.  Who are you and what do you do? 'Sometimes it’s as simple as this: there isn’t a problem with your product; the problem is you’re talking to the wrong audience.' This question gives you clarity into your audience.  What does your day look like? This question gets to the core of how your product/service fits into your customers life.   What made you buy our product? What challenges were you trying to solve? This one is all about crafting your message accordingly. Understanding challenges will help you uncover the why.  What did you like most about the product? What did you dislike the most? User experience is everything. This question will steer your product development in the right direction.  What nearly stopped you from buying? 'By asking customers to identify any point at which they had second thoughts, you’ll be able to uncover the fears and concerns that linger in the minds of other potential buyers.'Dive deeper here.

Today's Challenge

Want some real feedback? Start talking to your existing customers. 

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