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What's Happening

• X Announces New Brand Safety Measures, in Partnership with Integral Ad Science

• WhatsApp Adds Screensharing for Video Calls in the App

• TikTok Launches New Push to Boost In-App Shopping Activity in the UK

4 Strategies to Harness the Power of Pinterest for Your Brand

A staggering 89% of Pinners use Pinterest for purchase inspiration, while 47% are active on the platform for discovering new products.If you've been overlooking Pinterest in your marketing stack, you might want to think twice. Let's dive into a couple compelling reasons and 4 tactical strategies to harness the full power of Pinterest for your brand.Here are a couple reasons to consider adding Pinterest to your marketing stack:

• Search Power: Guess what? Pinterest is a search engine too! People use it to find solutions, DIYs, and inspiration. That means you can optimize your content with keywords and reach potential customers actively seeking what you offer.

• Long-Lasting Value: Unlike some other platforms, your Pinterest content can keep bringing in traffic for months, even years. Evergreen content? Pinterest thrives on it.

Here are 4 tactical ways to make the most of Pinterest:1️⃣ Create Pinnable Content: Design eye-catching Pins that align with your brand's style. Make them shareable and informative. Think infographics, step-by-step guides, and tips that make users click and save.2️⃣ Leverage Rich Pins: Make your Pins stand out with rich pins that provide extra information. Whether it's product details, recipes, or articles, rich pins add value and credibility to your content.3️⃣ Use Pinterest Ads: Boost your reach with Promoted Pins. They seamlessly blend into users' feeds and can drive traffic, conversions, or awareness. Experiment with targeting options to find your sweet spot.4️⃣ Join Group Boards: Connect with your niche community by joining relevant group boards. Collaborating with like-minded Pinners can expand your reach and expose your content to new audiences.So there you have it. Don't overlook Pinterest – it's a playground of possibilities for your marketing strategy.

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