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What's Happening

• X Tests New Option That Would Enable Creators to Gather Email Contacts From Subscribers

• TikTok Expands its ‘Creativity Program’ Funding Initiative to More Regions

• Pinterest Adds New Body Type Matching to Improve the Diversity of its Discovery Tools

4 Ways to Create People-First Content, According to GoogleHey content creators. When it comes to optimizing for search, it's easy to get lost in the shuffle of SEO tactics and forget what's truly essential: our audience.Google reminds us that crafting content should always center on real people, not just algorithms.Here's the lowdown:1. Dive into People-First ContentWhat's that? It's content genuinely designed for human readers, not just to manipulate search rankings.Here's how you can check if you're hitting the mark: Target Audience: Would your content be valuable to your intended audience even if they bypassed search engines and came straight to you? Authentic Expertise: Does your content show legit, hands-on knowledge? Think: personal experiences using a product or visiting a destination. Clear Purpose: Can readers pinpoint the main purpose or focus of your content? Learning Experience: After diving into your piece, do readers feel better-equipped about the topic?2. Steer Clear of Search Engine-First ContentBeware of falling into the trap of creating for search engines primarily. Some red flags include: Creating content chiefly to pull in traffic from search engines. Producing content en masse on varied topics, hoping something sticks. Over-relying on automation for content generation. Merely regurgitating what others have said without adding real value. Jumping on trending topics without genuine interest or relevance to your audience. Leaving readers feeling the need to seek better info elsewhere. Adhering rigidly to word counts based on SEO myths.3. What's the Deal with SEO?A common misconception is that SEO inherently leans towards a search engine-first approach. Not true per se. SEO, or "search engine optimization", is about helping search engines better understand and present your content. It's a valuable tool, but it should always amplify people-first content, not dominate it.4. Marry the Best of Both WorldsGood news: you don’t have to choose between SEO and people-first content. The two can happily co-exist. Use Google's SEO guide to blend best practices with your people-first content strategy. When done right, SEO accentuates your content, making sure it reaches the right eyes.Dive deeper here.

Today's Challenge

Always wear your audience's shoes. If your content resonates with them, it'll naturally resonate with search engines. Happy creating.

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