9-1-21

BOSCH. It's faster than you think. 

Avoid These Funnel Mistakes

As marketers, we hear the term 'funnel' thrown around a lot. And rightfully so. Did you know that most websites lose over 99% of their visitors before they convert? If you're spending all that time getting a visitor only to lose them, something has to give, right?Enter 'Funnel Optimization.'Think about it, if you manage to increase the conversion rate from 1% to 1.5%, that means 50% growth. The folks at Oribi analyzed thousands of funnels to see what's working, what's not, and more.Check out their tips below... 

• Not building your funnel properly: You must identify the key milestones you want your visitors to pass before they convert. Start with a high-level approach to your funnel and get more granular as you go. Once identified - make sure you mark your milestones with your website analytics tool.

• Constantly optimize your funnel: Your goal should always be to reduce the number of people who drop out of the funnel. Don't try to fix this issue by sending more people in.

• Let AASTL guide you: Treat the funnel as a scientific experiment. Analyze. Assumptions. Solutions. Test. Learn.

• Segmentation: Don't make the mistake of optimizing one funnel for all of your traffic sources. They need to be treated separately. 

• Use sub-funnels: We're getting crazy now, right? Not really. In addition to your 1-3 main funnels - you should be using sub-funnels to increase overall conversions.

Today's Challenge

We can't recommend this article enough. Whether you're new to setting up a funnel or a seasoned pro, this is jam-packed with funnel and conversion optimization tips.

We're stoked about today's tool. Say hello to Oribi. Oribi tracks every step of your funnel.  Track your events Monitor your drop-offs Acquire granular information about each visitor, Get actionable insights on where you can optimize your landing pages to increase and drive more conversions. The best part? It's so much easier to use than Google Analytics. Give it a free spin for 7-days.<< TRY IT NOW >>

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