9-13-22

This edition is brought to you by . minisocial is a user generated content platform that pairs brands with relevant micro-influencer creators to produce fully-licensed content. Join brands like Care/of, Native, and Imperfect Foods who all leverage minisocial UGC across their marketing channels.

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How Top DTC Brands Are Crushing UGC

In broad terms, a ROAS of 3 or more (for every one dollar spent on advertising generates three dollars in revenue) – is considered “good.Well, brands using UGC (or user-generated content) are crushing that ^ ROAS.Considering that we're all competing for new eyes, UGC offers a cost-effective way to do so without breaking the bank.While the placements for UGC are endless, the goal is to keep your sponsored content (ads) as native as possible. Where to use UGC:

• Website (home page, product imagery)

• TikTok

• Feed posts

• Recipes

• Web ads

• Social ads

• ...and more

We're breaking the norm a bit today and sharing some imagery from UGC campaigns in the wild. Be sure to check out the case studies below.

Today's Challenge

If you need some help connecting with the right influencers, check out these case studies from minisocial. Not only are they crushing it for brands, but they're making the process seamless.

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