9-14-21

Volkswagen Print Ad.

Use IG Explore AdsAs IG keeps rolling out more ad placements, it's important to stay on top of the latest.Enter Explore Ads...Explore Ads show up when you’re browsing content that you’ve found in the Explore section. Here's why you should use them:  It's an additional placement opportunity: More placement = more reach. According to Instagram’s numbers, Explore has over 200M daily active accounts that view the page, and 50% of accounts on Instagram use Explore at least once a month.  New followers: When folks wanna find something new, they go to the explore section. This is a prime opportunity to capitalize on an audience that is interested, engaged, and open to new brands and experiences.   Sell your product: 81% of Instagram users use the platform to research and discover new potential purchases. With the ease of purchasability in-app, a lot of these users are converting. This means a high-value and potentially high-intent audience.  Hand-selected content: Content in the explore section is hand-selected based on user interests. An ad placement here not only offers relevance but an opportunity to stand out in a sea of familiarity.

Today's Challenge

Spend some time on this article from AdEspresso to learn how to set up your first explore ad.

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