9-14-22

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How to Grow Your PodcastDid you know there are over 2 million podcasts worldwide?This number represents the number of existing podcasts worldwide, but not the number that have ever existed.While 2m seems like a big number, you shouldn't let it stop you from starting your own podcast. There's still plenty of room for your podcast to have an impact. Insider Intelligence has predicted that by 2022, podcast listeners will account for 20.3% of all internet users, which translates into 424.2 million listeners across the world.Whether you have a podcast or you're starting one, check out these tips from Hubspot on how to grow it...  Submit your content to every podcast app and directory: Start with platforms like Apple Podcasts, Spotify, and Google Podcasts. From there, submit your podcast RSS feed to every podcast directory you can find.  Target the right audience: We all know the importance of finding the right audience. Don't make the mistake of casting a wide net with your podcast audience. Niche down (hard).  Add video to your podcast: There are plenty of ways to utilize video with your podcast. Either add a static image to your audio files or turn on a camera when you record your episode. No matter what you do, always post video content to YouTube and apps like Instagram and TikTok.  Use Podcast SEO: 'Since podcasts are an audio medium, there aren't a whole lot of SEO opportunities — but there are still a few to take advantage of. Include the names of any guests, topics, or events in your episode that can grab listeners' attention when they're searching podcast directories. You should also include words and phrases in your description and headlines that listeners would type into search engines.'Check out 11 more tips to grow your podcast here. 

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Extra credit - 4 Reasons to Start Your Own Podcast

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