9-15-21

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Step Up Your Subject LinesEmail marketing remains one of the most relevant and time-tested marketing channels out there. With so many brands using email, it's tough to stand out, especially with a bad subject line. Here are 7 tips for a click-worthy subject line:  Ask the reader a question: Posing a question makes the reader pause and think. If the question is relatable, there's a good chance they'll open it. Use numbers: Numbers always stand out in a sea of letters and words. In addition, numbers provide a sense of comfort by ensuring there's an end in sight for readers. Emojis: Emjois offer a great way to connect with your audience because they're fun and humanize your brand. Evoke curiosity: Use words that shock your readers. "Most Intresting, Must Have, etc." Personalize your subject line: Not all of your readers have the same needs or wants. Make sure you're creating segmented lists and sending relevant subject lines. Make it exclusive: Rarity and scarcity move the needle. Use words like "exclusive, limited, countdown, etc." to invoke urgency. Test before you send: Always A/B test subject lines before a massive send. It'll ensure maximum open rates.Dive deeper here. 

Today's Challenge

Use the tips above for your next subject line. 

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