9-19-22

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Are Audio Chats Worth It for Marketers?A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." Audio chatrooms were really hot for a minute. Sry Clubhouse. With Gen-Z's continued interest in audio, you may not want to sleep on audio chatrooms just yet.Here are some pros and cons according to HubSpot...Pros:  Audio chatrooms allow brands to communicate directly with their audience: 'Interviews, panel discussions, and Q&As are all ways to leverage audio chatrooms and form meaningful connections with your target audience.' Audio content is easily re-usable: Audio can be used on any social platform. Throw up a static image with some audio behind it and you'll have content for days.Cons:  Consumers want to talk to people — not brands: Hubspot found that only 7% of Gen Z consumers prefer audio chatrooms for discovering new products. An alternative to this con is having a popular influencer enter the chat.  Twitter Spaces and Clubhouse are not very popular among Gen Z: 36% of the Gen Z consumers Hubspot surveyed listed Discord among the live audio chats they've used in the last three months. Takeaway: It might take some more time for an app to really nail down audio.Dive deeper here.

Today's Challenge

Audio chatrooms are still in their infancy. While they might not be appealing to everyone, they still offer a unique opportunity to connect with consumers. 

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