9-20-21

Video gives you wings 💸

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4 Things to Focus on for Your Next Video

As new platforms hit the market and trends continue to shift, there's one thing that's here to stay; video.It's no surprise that video continues to skyrocket. 'Showing' a customer versus telling them is a powerful tool.When it comes to effective video marketing, here are 4 things to focus on for that next video...

Education: Video offers a great top and middle funnel approach through education. For inspiration, look no further than your own FAQs.
Engagement: Aside from creating a quality video, you gotta have a good hook. Here's all you need to know about the hook.
Emotion: If you can connect with someone emotionally, your video will win all day. It could be an inspiring interview or a relatable customer story. Never overlook the emotional element.
Empathy: Understanding your customer pain points is paramount to creating empathetic videos. Try to incorporate simple, everyday scenarios into your video marketing strategy to drive human connection. Dive deeper here.