9-20-21

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4 Things to Focus on for Your Next Video 

As new platforms hit the market and trends continue to shift, there's one thing that's here to stay; video.It's no surprise that video continues to skyrocket. 'Showing' a customer versus telling them is a powerful tool.When it comes to effective video marketing, here are 4 things to focus on for that next video... 

• Education: Video offers a great top and middle funnel approach through education. For inspiration, look no further than your own FAQs.

• Engagement: Aside from creating a quality video, you gotta have a good hook. Here's all you need to know about the hook.

• Emotion: If you can connect with someone emotionally, your video will win all day. It could be an inspiring interview or a relatable customer story. Never overlook the emotional element. 

• Empathy: Understanding your customer pain points is paramount to creating empathetic videos. Try to incorporate simple, everyday scenarios into your video marketing strategy to drive human connection.  Dive deeper here.

Today's Challenge

Make sure your next video checks a few of the boxes above. 

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