9-21-22

This edition is brought to you by . minisocial is a user generated content platform that pairs brands with relevant micro-influencer creators to produce fully-licensed content. Join brands like Care/of, Native, and Imperfect Foods who all leverage minisocial UGC across their marketing channels.

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How to Crack the Algorithim CodeWe've heard from quite a few people in the biz that engagement is way down on IG.With IG always testing something new, there's a good chance it'll impact metrics. This time, it's a new full screen feed that includes captions and your first 3 stories. Here are 4 tips (courtesy of @ReelsTips) on how to fix low engagement:  Take a break from posting: Take a break from posting for 24-48 hours. When you start posting again, use the poll sticker in your stories and post at 9am ET. Post something you know performs: There's a good chance you know what does well on your feed. Pick one category and lean into it. Post a reel using trending audio: Think about top-of-funnel content that is easy to engage with. Looking at you memes. Post a tweet post: A tweet on IG seems like a weird flex, but folks dig 'em. Find a tweet that aligns with your niche, ask for permission and post it. Don't forget to tag the creator.Alright, you got some work to do.

Today's Challenge

If your engagement continues to drop, it might be time to change up your content strategy. 

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