9-22-22

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Why You Should Add Direct Mail to Your MarketingWe all know that marketing tactics are endless. If you have something that works, why the heck would you add something else to the mix?It's a valid point.Sometimes, it's easier than you think to experiment with a new marketing tactic.Today, we're talking about direct mail. And yes, it's still very much alive and well. In fact, studies from the last few years have shown responses to direct mail are increasing, not decreasing.Some brands are reporting as high as a 200% ROI along with improved conversion rates (Source - State of Direct Mail: Consumer Insights).If you're considering experimenting with direct mail, here are some top tips to make the transition seamless — and maximize the results in the process.  Consider your campaign journey: Using direct mail automation, you can send programmatic triggers relevant to a specific customer journey rather than sending a batch of direct mail to your entire list.   Make it personal: 90% of consumers find marketing personalization appealing and are twice as likely to view personalized messages as necessary compared to other marketing messages. This goes for print and digital.  Integrate your whole marketing stack: Print and digital have to work hand-in-hand to create a compelling, conversion-oriented marketing campaign that converts leads to loyal customers. A single marketing channel is never enough.  Track your results: Tracking direct mail is simple. Use a promo code, QR code, and/or a specific URL and attribution becomes a breeze.Dive deeper here. 

Today's Challenge

Check out today's tool to learn if direct mail is for you...👇

Raise your ROI with direct mail...67% of marketers say direct mail has the highest ROI of any channel they use.Lob’s Direct Mail ROI Calculator will reveal if you're leaving revenue on the table.If you're not running direct mail campaigns, schedule a demo with Lob to see how you can reduce costs by up to 85% and make direct mail an effective channel.<< LEARN MORE >>

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