9-23-21

Let's talk about S-E-O...

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Quick SEO Tips You Need to KnowSEO is still very much relevant, but it can be overwhelming.We're keeping it short and sweet with some action items you can tackle today.Here they are: Improve existing content with missing subtopics: There's a good chance you're not ranking for intended keywords on your first draft. Use a tool like Ahrefs Content Gap to see where you're missing the mark. Send emails to everyone you link to: A 3-4 sentence email will suffice. Don't ask for anything in return. If your content is good, they'll likely show some love. Add internal links to new pages:'Internal links are backlinks from one page on your website to another. They help visitors navigate from page to page, distribute ‘link authority’ throughout your site, and Google also uses their anchor text to understand context.' Do an annual content audit: Analyzing your content can result in increased traffic. Once a year, decide what needs to be deleted, updated and repurposed. Repurpose blog posts as videos: If you have a popular blog post, consider turning it into a video. This can help you claim multiple spots in Google search results. Respond to relevant HARO requests: HARO is a free service that connects journalists to sources. Sign up for it to receive a daily email with relevant requests. Dive deeper here.