9-27-21

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Check These Before Your Next Send

The moment before you hit SEND on an email campaign can be an intense one.Is there a typo? Are you sending to the right segment? Are the images sized right?You get the point. Luckily, the folks at Campaign Monitor put together a preflight checklist for your next SEND. Here’s what they recommend:

• Timing: To avoid feeling rushed, always put your date and time of send on your calendar. 

• Details: Obviously the subject line and preheader text are really important, but don’t overlook the sender address, permission reminder, and unsubscribe link. 

• Content: To avoid typos and readability issues, use Grammarly. To avoid broken links, use Campaign Monitor’s link review tool.  If you’re using buttons, always double-check to make sure the CTA matches the appropriate landing page. 

• Lists: Sending to the wrong list can be costly. Before you hit send, confirm the correct audience. 

• Testing: Always send yourself a test email. Click around to spot any last-minute errors.

• Other: If you have a sales team, give them the heads up on who the email is going to and when. They’ll thank you later.

Dive deeper here.

Today's Challenge

Print the ‘Preflight Email Checklist’ on this page and tape it somewhere near your desk. 

Ever wonder how your emails stack up against your competition? Well, the guessing game is over. Campaign Monitor analyzed millions of emails to show how you rank against other businesses in your industry. How it works:  

• Fill out a super-quick form (less than 10 seconds, we promise)

• Receive your score along with actionable email marketing advice tailored to your industry. 

We can’t recommend it enough.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

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