9-28-22

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How to Write An About PageWriting about yourself can be a tricky ask. The goal is to strike a balance between keeping things interesting and sincere without overdoing it. Here are a couple of tips to nail that next 'About Me' page (courtesy of AppSumo):  It's really about your audience: Think about the intended audience before you start writing. Are you writing for a potential client? Employer? Whoever it is - work backwards and focus on the goals, desires and intentions of your ideal reader.   Combine writing, images and video: "The best About Me pages use multiple forms of media, combining written descriptions with high-quality photos and videos." By using all three forms of content, you're giving your readers a more personalized experience. In turn, they'll feel more connected.   Encourage readers to engage: A successful About Me Page should include a clear nudge(s) for your audience. For example; show them your best articles or have them sign up for your email newsletter. Check out how Noah Kagan (owner of Sumo) does it here.  Showcase your credentials: Less is more when you're talking about yourself. You'll definitely want to showcase your credentials and background - 'without writing a memoir about yourself.' Brian Dean from Backlinko nails it.But wait, there's 4 more tips here. Check 'em out.

Today's Challenge

Step up your about page game.

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