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- 9-6-21
9-6-21
We're leaping right into this...
Bose noise-canceling headphones print ad.
Increase Your Podcast Reach
It seems like everyone has a podcast these days. We’re not mad about it. From a marketing perspective, podcasts offer an amazing way to connect with your audience on a more personal level. Whether you’re speaking to 100 people or 100k, podcasts have the innate ability to increase participation within your community.If you have a podcast or are considering one, check out these hot tips on increasing your reach.
Make use of podcast listening apps: If you want higher rankings on Google, you need to get others to talk about your podcast on their websites, blogs, social channels, and podcasts. You also need to cast a wide net on the most popular podcast directories: Apple, Spotify, Google Podcasts, and Stitcher. Tip: Spotify is currently leading the charge.
Select Keywords for Each Episode: Similar to your website - your podcast needs keywords to rank. When choosing your keywords, find one short phrase as your main topic. And add a couple of other important keywords. For example, type the “marketing trends” phrase in the Apple Podcast search bar. Check out the format.
Create blog posts for your episodes: There are plenty of services that’ll transcribe your podcast to text. We like Descript. Use the transcript to create a keyword-rich blog post from your podcast episode. It’ll increase your website and podcast SEO.
Encourage reviews: Positive reviews help you rank better than your competitors and create credibility for your listeners. Ask your audience to leave stars, comments, or likes on your episodes with powerful calls to action.
Dive deeper here.
Today's Challenge
Is it time to fire up a podcast? If you already have one, take one tip from above and apply it today.If you really wanna step it up - check out today's TRY recommendation.
As you know, we talk about the importance of video a lot which is why we’re stoked to feature the Leap into Live Streaming Bootcamp presented by Ecamm.They're bringing together some of the biggest and best names in live streaming, video production, event planning, and more.Whether you’re new to the game or a seasoned pro, this virtual event is for you. Just to give you an idea on topics...✅ Planning & Strategy✅ Content Creation✅ Repurposing & Promotion✅ Video Gear & Tools✅ Monetization✅ Podcasting & Audio✅ Virtual Events & Meetings✅ Branding & GraphicsThe best part? You don’t have to leave your desk. Workshops, live panel discussions, Q+As, table talks, an exclusive FB group - this has it all.If we’re gonna feature an event, you better believe it’s gonna be a damn good one. Leap into Live takes place from September 13-16.Get 30% off your ticket today with code LEAP30.That’s only $26 bucks or (4 coffees from your local shop). Or just have your boss pick up the tab.<< SIGN UP NOW >>PS: If your boss is really stingy, let us know. We got you.
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