9-6-21 (copy 01)

Bose noise-canceling headphones print ad.

Increase Your Podcast Reach

It seems like everyone has a podcast these days. We’re not mad about it. From a marketing perspective, podcasts offer an amazing way to connect with your audience on a more personal level. Whether you’re speaking to 100 people or 100k, podcasts have the innate ability to increase participation within your community.If you have a podcast or are considering one, check out these hot tips on increasing your reach.

• Make use of podcast listening apps: If you want higher rankings on Google, you need to get others to talk about your podcast on their websites, blogs, social channels, and podcasts. You also need to cast a wide net on the most popular podcast directories: Apple, Spotify, Google Podcasts, and Stitcher. Tip: Spotify is currently leading the charge. 

• Select Keywords for Each Episode: Similar to your website - your podcast needs keywords to rank. When choosing your keywords, find one short phrase as your main topic. And add a couple of other important keywords. For example, type the “marketing trends” phrase in the Apple Podcast search bar. Check out the format.

• Create blog posts for your episodes: There are plenty of services that’ll transcribe your podcast to text. We like Descript. Use the transcript to create a keyword-rich blog post from your podcast episode. It’ll increase your website and podcast SEO.

• Encourage reviews: Positive reviews help you rank better than your competitors and create credibility for your listeners. Ask your audience to leave stars, comments, or likes on your episodes with powerful calls to action. 

Dive deeper here. 

Today's Challenge

Is it time to fire up a podcast? If you already have one, take one tip from above and apply it today.If you really wanna step it up - check out today's TRY recommendation. 

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