9-6-22

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4 Cheap & Effective Small-Business Marketing Strategies While the days of organic reach have changed drastically, there are still ways to implement an effective marketing strategy that won't break the bank.Check out 5 tips below, courtesy of Ahrefs. Work with your customers to improve your product/service: Don't fall victim to the 'leaky bucket' effect. In other words, spending resources to bring people to your website, but they don’t perform any action on it and don’t come back. It's crucial to talk to your existing customers. What do they like? What don't they like? Just ask 'em.  Get a Google Business Profile (and optimize it): Mostly everyone uses Google. If you operate locally, claim your business profile and start asking for reviews ASAP.  List your business in relevant directories: Some directories are free; others are paid. Directories help you show up in search results. Here's what Ahrefs recommends to get started...   Big data aggregators like Express Update and Neustar Localeze. Core platforms like Facebook, Bing Places, Apple Maps, and Better Business Bureau.  Industry and local sites relevant to your business (e.g., FindLaw for lawyers, Tripadvisor for hotels).    Create a free resource: Think ebooks, product samples, online calculators, free courses, free consultations, and so on. Offering a valuable free resource is sure-fire way to get a potential customer into your funnel. It's tried and true. Lucky for you, there are 10 more budget-friendly marketing tactics here. Don't sleep on 'em. 

Today's Challenge

Implement one tactic from above.

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