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When you forget the CTA

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Happy Friday. Hope you're enjoying the new format. We're hoping to have the new design over to Beehiiv by later next week. Here’s what’s on tap today:  Marketing Meme Must-Read News Marketing Jobs Creative Spark: Host a micro-event for maximum impact. AI Prompt: Craft the perfect social media caption.--------------------------- --------------- 📰 What We're Reading:   How Justin Welsh Makes $1m+ with Zero Employees An Honest Review of Taplio How to Manage Your Time as a Marketer The CMO Role Has Evolved: Here’s what the numbers say-------------- 💼 Hot Marketing JobsLooking to make a move?   Growth Marketing Manager - Calm Los Angeles, CA; San Francisco, CA; New York City, NY. Apply here.   Founding Community Marketer - Scribe. Remote. Apply here.  Manager, Growth Creative Strategy - Ritual. Remote. Apply here. ------------------------ 💥 Creative Spark: Host a Micro-Event for Maximum ImpactIdea: Instead of a big-budget event, consider hosting a micro-event—like a small, targeted webinar, a VIP Q&A session, or an exclusive online workshop.Why It Works: Micro-events allow for deeper connections with a more engaged audience, often leading to higher conversion rates. They’re also easier to organize and can be highly personalized to the needs of your specific audience segment.How to Start: Choose a niche topic that aligns with your audience's current pain points or interests. Use platforms like Zoom or Hopin to host the event, and promote it through your email list or social channels.Pro Tip: Keep the event interactive with live polls, Q&A sessions, or breakout rooms to enhance engagement.---------------------🎯 AI Prompt for Marketers:Personalize Customer Journeys Prompt: "Draft a sequence of emails for a customer onboarding process that welcomes new subscribers, introduces our brand, and highlights key resources they should explore."-------------------------Enjoy the weekend!AdamEditor-in-Chief, Please AdvisePS: Would love your feedback on our new format. Reply to this email and let us know what you think.